If you are a student of commerce, management, or a budding business owner, the name is likely synonymous with the foundational principles of business creation. His seminal work, Entrepreneurial Development , remains a cornerstone textbook for understanding how to transform an idea into a sustainable enterprise.
Venture capital, angel investors, commercial banks, and government subsidies. 18. Marketing Management for Small Businesses entrepreneurial development by ss khanka pdf 25 best
An entrepreneur is not just a business owner. They are innovators who combine land, labor, and capital to create market value. They bear risks while introducing new goods and services. 2. Innovation as a Core Competency If you are a student of commerce, management,
EDPs are a major focus of the book. Khanka argues that entrepreneurship can be taught. EDPs are structured programs designed to help individuals develop entrepreneurial motives, skills, and capabilities necessary for playing their entrepreneurial role effectively. 9. Phases of EDPs An effective EDP consists of three distinct phases: They bear risks while introducing new goods and services
: The book clarifies that entrepreneurship is a systematic process that can be studied and taught, not just a mystical inborn trait. It covers the meaning, elements, determinants, and importance of entrepreneurship in the Indian context.