Many analytics books become obsolete within two years because they teach specific tools (a particular version of Tableau, a deprecated Google Analytics interface). Sorger's book teaches how to think about data , which is a permanent skill.
Stephan Sorger's Marketing Analytics: Strategic Models and Metrics Many analytics books become obsolete within two years
Sorger often cites the LTV:CAC ratio . A healthy business should have an LTV that is at least 3x the CAC. If your LTV is less than your CAC, you are burning cash. Many analytics books become obsolete within two years
. Use 24 months of historical data to project the next 12 months. Many analytics books become obsolete within two years