Most creators in 2023 focused on reach . ClarkandMartha focused on resonance .
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Throughout the year, their content strategy functioned like a well-oiled machine. They utilized a "multi-channel ecosystem" approach: Most creators in 2023 focused on reach
“Thread: My wife Martha runs crisis comms for a living. She once made a CEO apologize for a ‘problematic’ yacht name. I, on the other hand, just fell through a floorboard investigating a slumlord. Guess who gets more DMs from brand deals?” Throughout the year, their content strategy functioned like
Independent creators opted for a decentralized approach to content in 2023. By utilizing mainstream platforms as top-of-funnel marketing tools, creators pushed audiences toward independent projects, episodic web series, or community hubs like LinkedIn and Substack. This protected creators from fluctuating algorithmic reach and secured a more stable monetization foundation. 4. Key Metrics and Tools for Career Growth