Partnering with Samsung in a reported $25 million deal, Rihanna made the album a Tidal exclusive. Samsung pre-purchased of the album. Rihanna then tweeted out a redemption code, ANTI , allowing fans to download a free digital copy (a "zip" file) of the standard album on a first-come, first-served basis. These downloads also came with a 60-day free trial to the Tidal streaming service. The result was staggering: within 15 hours, 1.4 million copies were downloaded. The album was streamed over 13 million times on Tidal in its first 14 hours.
The album's impact was recognized by the music industry as well. ANTI received a total of in 2017, including Best Urban Contemporary Album and Best Recording Package for the Deluxe Edition. Lead singles also earned nods, with "Work" nominated for Record of the Year and "Kiss It Better" nominated for Best R&B Song. Although she did not take home a trophy that night, the nominations solidified ANTI 's status as a critical heavyweight. Rihanna ANTI -Deluxe- zip
Artist and critics alike have come to see it as her magnum opus. In 2023, reflecting on the 10th anniversary, publications like Elle and HotNewHipHop reaffirmed that ANTI "captured Rihanna at her most musically self-possessed and fully realized, unconcerned with mainstream trends and more loyal to her eccentricity". Rihanna herself has said it is the one album of hers she can listen to and have an "out-of-body experience". Partnering with Samsung in a reported $25 million