Thrive Product Manager Instant

The modern software industry is experiencing a crisis of product leadership. Surveys indicate that over 60% of PMs report symptoms of burnout (Product Coalition, 2023). The traditional PM archetype—constantly firefighting, pressured by stakeholders, and judged by feature velocity—is failing. We term this the : reactive, heroic, and ultimately short-lived.

This is a conceptual model. The THRIVE framework may not fit zero-to-one startups or crisis-mode turnarounds. Empirical validation is needed. thrive product manager