The financial focus has shifted from a pure Subscription Video on Demand (SVOD) model to a more nuanced metric: . By adding advertising, platforms can maintain profitability even at lower price points, making them more accessible to a broader audience. This trend is even more pronounced in rapidly expanding markets. For instance, in Tier-2 and Tier-3 cities in India, over 70% of OTT users prefer free, ad-supported viewing. As a result, streaming is repositioning itself as an advertising-first, scale-driven business.
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This public link is valid for 7 days and shares a thread, including any personal information you added. This link or copies made by others cannot be deleted. If you share with third parties, their policies apply. Can’t copy the link right now. Try again later. The financial focus has shifted from a pure