: EasyJet pairs this font with their signature vibrant orange (#FF6600) and white to maintain high energy and readability.
: It features rounded terminals (ends of letters) that mimic the friendly, approachable feel of the original Cooper Black logo but with the clean legibility of a modern sans-serif. Humanist Influence
In the world of budget aviation, brand identity is often an afterthought. However, EasyJet—Europe’s leading low-cost carrier—has consistently defied this trend. From its vibrant orange livery to its cheeky communication style, every element is meticulously designed. Central to this identity is a specific, almost tactile typeface known internally and amongst designers as the .
Every design choice in easyJet Rounded Book is psychological. In branding, sharp angles and serifs signal tradition, authority, and sometimes rigidity. Conversely, rounded shapes trigger positive psychological responses: