This new wave has also seen a return to folklore and myth, reimagined for a contemporary audience, as seen in the blockbuster . The industry's vitality is evident in the massive international participation at events like the International Film Festival of Kerala (IFFK) , which attracts cinephiles from across the globe.
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In the 1960s and 70s, the release of films like and Onappudava (1978) was a huge social event. Workers in factories would bet on which stars would appear in which films, and the excitement built for months. The tradition evolved into a high-stakes clash between superstars Mohanlal and Mammootty, making the festival season a battlefield for box office dominance. Even today, this tradition continues, with major films vying for the festive slots, demonstrating how deeply cinema is embedded in the celebratory rhythm of Keralan life. This new wave has also seen a return