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Chopra emphasizes that a company’s supply chain must align with its competitive strategy. The 7th edition delves into how to achieve by understanding customer uncertainty and supply chain responsiveness [1]. 2. Supply Chain Drivers and Metrics
The core objective defined by Sunil Chopra is to maximize the , calculated as the difference between the value the final product has for the customer and the total costs incurred across the entire supply chain. supply chain management sunil chopra 7th edition ppt link
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