Ensure you are not trying to install a Windows 10 Mobile ( .appx ) app on a Windows Phone 7 device.
This error typically occurs when attempting to deploy an untouched marketplace XAP file that still retains original Digital Rights Management (DRM) protections. You must find a "cracked" or decrypted version of the XAP file from community preservation archives.
Once you have the files on your PC, use one of these methods to install them on your phone: Method 1: Using SDK Deployment Tools (Recommended for XAP)
If you are looking to to install later, you are in the right place. This guide will walk you through the methods, tools, and best practices for sourcing and managing these files. What are XAP and APPX Files?
Knowing these details will allow me to provide the exact and toolkits needed for your setup.
If your phone is not "Developer Unlocked," you cannot install custom XAP files. The official Microsoft unlock service for WP7 is dead. However, the homebrew tool "WP7 Unlocker" still works on old Zune drivers.
During the supported lifecycle of Windows Phone, downloading apps to a PC served two main purposes: saving mobile data bandwidth and installing apps on devices that did not have an active SIM card or Wi-Fi connection.