The story of Ifeelmyself cannot be told without understanding its sister sites, all born from a single, provocative idea. The journey began in 2003 when Americans Richard Lawrence and Lauren Olney launched , a radical experiment in erotic art. Their site featured only close-up videos of men and women's faces as they masturbated to orgasm. "Wir sind keine Pornoseite," they stated. "Es geht um die Schönheit des Moments"—"We are not a porn site. It's about the beauty of the moment." They aimed to prove that watching a face during an intimate act can be more erotic than watching the act itself. The founders described participating as "a risk and a thrill," adding that "quite a few are exhibitionists," while others were simply aroused by what they saw and wanted to contribute themselves.
, moving the industry away from the low-resolution, "webcam" style solo videos common at the time. of their production style or a business-focused ifeelmyself