1999 Link: Calendrier Aubade

The 1999 edition heavily featured the work of celebrated French photographer , who became synonymous with the brand's visual identity during this era. Lewis, known for his background in sports and fitness photography, brought an athletic yet profoundly elegant sculpture to the female form. The lighting in the 1999 calendar prioritized deep shadows and brilliant highlights, making the satin ribbons, delicate tulle, and French lace of the garments pop against smooth skin. Featured Lessons and Lingerie

: Each month presents a "lesson"—a specific suggestive pose of the female body paired with a witty, cheeky tagline giving advice on seduction. calendrier aubade 1999

January’s page showed a woman leaning out a second-floor window, scarf whipping, the Seine glinting below. Claire taped it by her desk and wrote three lines under it, a postcard imitation to an unknown friend: “Winter makes us honest — we press our faces to the glass and promise to begin again.” She folded the note and left it on the barista’s counter at the rue des Abbesses, then watched the barista smile over it, not knowing whom to thank. The 1999 edition heavily featured the work of

: True to the campaign's identity, the calendar features high-contrast black and white photography Featured Lessons and Lingerie : Each month presents

This brings us directly to the subject of our search: the . It represented the second edition of what would become a beloved annual tradition. If the 1998 calendar laid the groundwork, the 1999 edition helped solidify the calendar's status as a phenomenon.

: Central to the Aubade allure was the "faceless" model. By framing the shots to exclude the face, the campaign invited every woman to project herself into the "lesson," while simultaneously focusing purely on the garment's fit and form. Key Highlights and Iconic Lessons