In October 2014, the internet was hit by a massive leak of private media dubbed "The Snappening" by online forums like 4chan. The name was a direct play on "The Fappening" (or Celebgate), an iCloud breach that had exposed private celebrity photos just a month prior.

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It proved that no digital communication is truly "deleted" if there is a middleman involved.

Unlike the iCloud breaches, the Snappening involved the interception of images and videos sent via Snapchat.

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