Nestlé (KitKat by Nestlé), Apple (iPhone, iPad).
The Brand Handbook by Wally Olins is not just a book about marketing; it is a book about organizational strategy. It teaches that a brand is a vital asset that, when nurtured, builds trust and drives growth. For anyone looking to understand the fundamentals of brand creation and management, Olins’ work is, and always will be, a mandatory read.
How the brand talks to its audience through advertising and PR.
How the company talks to its audience (advertising, PR, social media).
Wally Olins: The Brand Handbook (2008) is a foundational 112-page guide for professionals in marketing, design, and business. It outlines a practical framework for creating and sustaining successful brands in the 21st century by linking business strategy, brand identity, and consumer behavior.
The Brand Handbook offers several key takeaways for branding professionals and business leaders:
