According to a Deloitte 2026 Digital Media report , nearly 24% of fans want to co-create with AI, such as developing alternative endings to their favorite movies or interacting with AI avatars of real athletes.

The line between creator and consumer has permanently blurred. Platforms that empower users to remix, react, and recreate content generate more engagement than multi-million-dollar studio productions. Key Drivers of Next-Gen Entertainment 1. AI-Powered Personalization and Synthetic Media

The days of waiting a week for a new episode are practically over. Next-gen entertainment is characterized by —think TikTok, YouTube Shorts, and Instagram Reels [1].