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To understand why shows like Roadies and Splitsvilla have such a loyal following, it's helpful to look at the bigger picture of MTV India itself. Launched in 1996, the channel quickly became the go-to destination for music and youth culture, long before the OTT boom. Over the years, it evolved from primarily a music channel to a powerhouse of original reality, comedy, and drama programming, spearheading a new genre of television that spoke the language of young India.

If Roadies is about adventure, is all about romance and strategy. This Indian dating reality show, which airs on MTV India, brings together single men and women in a luxurious villa setting, where they must form romantic partnerships and compete in tasks to stay in the competition. The ultimate winners take home a grand prize, but the real stakes are matters of the heart. www.serialwale.com mtv