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reported using video to learn about brands and products. This demand fueled the growth of production companies and creators who could deliver quick, engaging, and high-value insights. Impact of OTT and Digital Magazines girlsoutwest 25 01 29 arcadia bath bomb xxx 108

By early 2026, the trend in entertainment is "unshittification"—moving away from overly polished, AI-generated content towards raw, personal storytelling. Sources: reported using video to learn about brands