Titles like Honor of Kings (Tencent) and Genshin Impact (miHoYo) are cultural touchstones. They spawn hit soundtracks, live orchestral concerts, reality shows, and extensive merchandise lines.
| Platform | Monthly Active Users (MAU) | Key Strengths & Strategy | | :--- | :--- | :--- | | | ~340 million (Dec 2025) | Industry leader, strong in high-budget dramas & variety shows, fueled by hits like The Best Thing | | iQiyi | ~314 million (Dec 2025) | A close second, excels in high-quality dramas & focused verticals (e.g., Mystery Theater) | | Mango TV | ~236 million (Dec 2025) | Third-place contender, leverages Hunan TV's variety expertise to challenge with unique IPs | | Youku | ~170 million (Dec 2025) | The once "Big Three" player has lost ground, now fighting to regain momentum | video china xxx
: A hub for viral short-form video and rapid e-commerce conversion. Xiaohongshu Titles like Honor of Kings (Tencent) and Genshin
use investigative storytelling to explore historical trauma. Films like Njat 2 (the highest-grossing animated film
The domestic twin of TikTok, it functions as an entertainment hub, a search engine, and an e-commerce platform.
Domestic films now consistently outperform foreign titles. Films like Njat 2 (the highest-grossing animated film in history) demonstrate superior animation technology.