| Edition | Year | Pages | ISBN | Key Notes | | :--- | :--- | :--- | :--- | :--- | | | 2020 / 2022 | 746 | 9789389538335 | Latest edition; published by McGraw Hill, includes color illustrations and updated content for the digital era. | | 5th Edition | 2016 / 2017 | 816 | 9789339223304 | Extensively revised; focuses on application skills and contemporary marketing challenges in India. | | 4th Edition | 2009 / 2012 | 883 | 9780070144910 | A significant expansion; includes many new Indian case studies and a more detailed section on marketing strategy. | | 3rd Edition | 2005 / 2006 | 819 | 9780070599536 | A classic edition that established the book as a leading text; praised for its clear exposition and Indian focus. | | 2nd Edition | 2002 | — | 9780070474017 | An earlier iteration that laid the groundwork for the book's success. | | 1st Edition | 1997 | 571 | 0074633627 | The original publication that launched this influential textbook. |

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Most marketing textbooks rely heavily on examples from the US and European markets. Saxena’s approach differs in three key ways: