In the last decade, we’ve moved past the era of asking, “Should I be on social media for my career?” The question now is, “Is my current content helping or hurting my professional trajectory?”
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You have two choices: You can treat social media as a distraction (and watch opportunities go to your less qualified but more visible peers), or you can treat it as a lever. In the last decade, we’ve moved past the
Highly curated feeds are giving way to authentic, "day-in-the-life" content. Showing the process, the struggles, and the learning moments builds trust and engagement 2. Showing the process, the struggles, and the learning
Whether you are a fresh graduate, a mid-level manager, or a C-suite executive, the content you post—and even the content you like —creates a permanent digital shadow. In 2024, recruiters don't just look at your resume; they look at your "Reels." HR managers don't just call your references; they scroll your X (Twitter) history.
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