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This new wave proved its commercial might in 2024 and 2025. Films like , a survival drama made on a budget of about ₹20 crore, grossed over ₹241 crore worldwide, becoming the highest-grossing Malayalam film of its time. Premalu , a charming romantic comedy, earned a staggering ₹132.79 crore on a budget of under ₹10 crore, a profit margin of over 745%. These were not anomalies. In 2024 alone, 26 Malayalam films crossed the ₹10 crore mark, and the industry’s total box office gross skyrocketed from ₹147 crore in 2020 to ₹1,165 crore in 2024. As one industry observer put it, this is not a series of lucky hits; it is a functioning system.

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