: Includes a specialized section in Chapter 3 that investigates the psychological effects of hidden motives on purchasing decisions. Skill Development : Designed to prepare students for professional careers in brand management, advertising, and consumer research through real-world exercises and critical thinking cases. Global and Indian Contexts
Se acaba de popularizar la búsqueda de la en PDF, y aquí te cuento por qué es vital conseguir esta versión actualizada y no quedarte con las antiguas: : Includes a specialized section in Chapter 3