In many corporate environments, employees create Bitly links for internal resources. For example, a company intranet portal might have a long URL like https://internal.company.com/login?region=americas&env=prod . An administrator could shorten that to bit.ly/wbonet01 for ease of use in documentation or chat.
To install a functional version of Netflix on older or "non-certified" Android devices where the official Play Store app fails. bitly wbonet01 link
Understanding Specialized Software Links for Android TV Devices In many corporate environments, employees create Bitly links