Charlie Forde Want You To Want Missax Better Now

For a closer look at the film's production and style, you can watch this summary: Want You to Want (Video 2024) IMDb• Aug 6, 2024 Want You to Want (Video 2024)

| Dimension | Current State | Gap / Opportunity | |-----------|---------------|-------------------| | | 68 % of target professionals know the name. | 32 % remain unaware; need wider top‑of‑mind presence. | | Perceived Value | 42 % view Missax as “useful but not essential.” | 58 % either neutral or indifferent; opportunity to elevate perceived necessity . | | Emotional Connection | Low sentiment on social listening (average sentiment +0.12). | Strong emotional hooks missing; competitors score +0.35+. | | Purchase Intent | 19 % of surveyed users intend to buy within 12 months. | Target benchmark for similar tech is 30‑35 %. | | Advocacy & Referral | NPS = +12 (moderately low). | Goal: NPS > +30. | charlie forde want you to want missax better

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| Quarter | Milestones | |---------|------------| | | • Complete ethnographic research. • Finalise UVP & tagline. • Build “Desire Dashboard.” | | Q2 | • Launch AR try‑on app. • Deploy first wave of micro‑influencer content. • Pilot pop‑up lab in New York. | | Q3 | • Expand pop‑up labs to 3 additional cities. • Introduce beta‑ambassador program. • Publish first case‑study video series. | | Q4 | • Run global “Gesture‑Challenge” competition. • Analyse KPI trends, refine messaging. • Prepare next‑year “Want‑Engine” roadmap. | For a closer look at the film's production