While representation in traditional TV has seen some contraction—with 41% of LGBTQ+ characters reported as not returning for 2026—streaming and literature are doubling down on "repacked" formats.
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No discussion of gay repack is complete without addressing queerbaiting—the practice of hinting at, but not depicting, a same-sex romance to attract queer viewers. The BBC’s Sherlock is the poster child. For four seasons, creators teased a romantic tension between Holmes and Watson in interviews, trailers, and even on-set gags. When the finale revealed no such relationship, the backlash was seismic. While representation in traditional TV has seen some
Curating and recutting the best of mainstream entertainment for the community. but not depicting