Amma smiled, her silver hair catching the first ray of sunlight. She didn’t answer directly. Instead, she took Anjali’s hand and placed it over the dabba.
Over 32 million non-resident Indians (NRIs) and persons of Indian origin (PIOs) live across the globe. This demographic actively consumes lifestyle content to stay tethered to their cultural roots and pass these traditions down to younger generations.
Indian culture lives in its performance arts, which are seeing a massive revival thanks to digital content.