Every successful romantic UPD needs a villain. Not a mustache-twirling one, but a "modern" antagonist. This is usually a second female lead (often played by Ananya Panday or Janhvi Kapoor in the fan-casting) who is either the ex-girlfriend or the obsessive best friend. The beauty of the UPD format is the ambiguity. The villain isn't inherently evil; she is "complicated." This allows the writer to churn out 30 additional updates exploring the redemption or damnation of the third party, keeping the central romance tantalizingly out of reach.
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adding a layer of contemporary complexity to the storylines. Every successful romantic UPD needs a villain