Moving beyond ad revenue into digital products, limited-edition merchandise drops, and exclusive event appearances.
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These figures demonstrate that even as the platform faced increased competition and continued regulatory scrutiny, its user base and revenue streams continued to expand. Notably, 66% of the platform’s revenue was generated by users based in the United States, and single-purchase revenue (paid messages and tips) had overtaken subscription revenue, representing 59% of all transactions—up from 52% in 2022. Notably, 66% of the platform’s revenue was generated