For the first time since the pandemic, Maxim Korea flew in a foreign model for their annual "Summer Beach" issue. The July 2023 cover featured a Thai actress with a massive Korean fanbase. The shoot took place in Jeju Island, blending volcanic rock landscapes with high-fashion swimwear. This issue broke the magazine’s previous social media engagement record, garnering 2.3 million impressions on Instagram within 48 hours.
Renowned cheerleader Seo Hyun Sook featured on the cover with her signature look.
and a "Friends with Benefits" theme, exploring the intersection of modern relationships and attraction. Featured Kim Seo Ah (sseoahh_), focusing on elegance and "modern femininity".
Maxim Korea was first introduced in 2003 as a local version of the British men's magazine, Maxim. The publication quickly gained popularity for its bold and provocative content, which included stunning photo shoots, celebrity interviews, and thought-provoking articles. Over the years, Maxim Korea has become a household name, with its circulation reaching over 100,000 copies per month.