: Classic salwar-kameez sets paired with simple dupattas.

While Janhvi's promotional wardrobe was about contemporary style, her look in the film itself was a triumph of cinematic craftsmanship. To bring the possessed bride to life, the team considered over 10 different look options before settling on the final appearance. The creation of the ghostly Afza was no small feat. Janhvi spent over two hours every day working with her makeup team, and on several occasions, she would be fully decked out in heavy prosthetics from dawn until afternoon, patiently waiting for her shots.

: Neon-streaked hair, mismatched printed button-downs layered over graphic tees, and counterfeit luxury belts.

The core narrative engine of Roohi is the possession of a young woman, Roohi, by a demonic entity named Afza. The costume design, led by stylist Aki Narula, uses a stark sartorial dichotomy to visually communicate this supernatural split personality to the audience. 1. Roohi: The Vulnerable Small-Town Girl

The once-neat salwar kameez becomes torn, frayed, and heavily soiled, reflecting her wild, uncontained energy.