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Recognizing the economic power of its cultural exports, the Japanese government launched the "Cool Japan" initiative in the early 2000s. This state-sponsored campaign treats soft power as a national asset, promoting food, fashion, anime, and technology abroad. This strategy has successfully transformed international tourism. Millions of travelers visit Japan specifically to experience the real-life locations featured in their favorite shows, buy merchandise in Tokyo’s Akihabara district, or visit theme parks like Super Nintendo World.

Japanese television has a significant impact on the country's culture and entertainment scene. Japanese TV dramas, known as "dorama," are hugely popular, with many shows achieving high ratings and critical acclaim. Japanese TV comedies, known as "entertainment programs," are also extremely popular, with shows like "SMAP×SMAP" and "ダウンタウンのガキの使いやあらへんで!!" (Gaki no Tsukai) gaining a massive following. Recognizing the economic power of its cultural exports,

: Japanese cinema reached a historic peak in 2025 with revenues of ¥274.4 billion, largely driven by domestic anime blockbusters which captured 75% of the box office [ 1.2.4 Millions of travelers visit Japan specifically to experience