The 1980s and 1990s are considered the golden age of Malayalam cinema. Filmmakers like , A. K. Gopan , and John Abraham made films that gained international recognition. Movies like "Swayamvaram" (1972) , "Nokketha Doorathu Kannum Nattu" (1984) , and "Perumazhayathirunnate" (1990) showcased the complexities of Kerala society and culture.

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Kerala has high literacy, a strong history of communist and socialist movements, and active film societies. This means the audience is notoriously hard to please with illogical masala films.

The massive Kerala diaspora (the "Nora" or Non-Resident Keralites) has influenced cinema as much as cinema has influenced them. Films often explore the themes of migration, the "Gulf dream," and the nostalgia of returning to one’s roots, bridging the gap between the local village life and the global stage.

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