Deeper.23.08.17.lena.paul.and.alyx.star.xxx.720... Jun 2026

To ignore video games when discussing "entertainment content" is to ignore the elephant in the room. Gaming has eclipsed movies and music combined in revenue. But more importantly, it has changed the definition of "passive viewing."

Entertainment is moving beyond the screen into "in real life" (IRL) environments. Branded, location-based entertainment sites and immersive experiences are becoming a strategic necessity for media companies looking to translate their digital IP into physical spaces. Immersive Events Deeper.23.08.17.Lena.Paul.And.Alyx.Star.XXX.720...